Plenty has been written about the need to retain individual emails so that both regulatory and potential litigation activities can be supported and controlled. These activities are usually governed by a combination of internal email policies and record retention policies directing users on a variety of email-based rules that may include what not to include in an email, how to file and save an email for retention and how to maintain the privacy of the interaction with outside clients. The retention and privacy aspects of managing email are particularly needed in highly regulated industries, such as Financial Services, Healthcare and Insurance.
However, many of these same regulated industries have another challenge—the governance of all kinds of outside marketing communications, including, but not limited to, email. Many companies understand the implications of running afoul of the "Do Not Call" registry (though that may have seemed hard to believe during the run-up to the recent US presidential election) and have procedures in place to monitor outgoing marketing calls.
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